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Personal thoughts and key takeaways from the book Writing is Designing, by Michael J. Metts and Andy Welfle.

Michael J. Metts和Andy Welfle合著的《寫作就是設計》一書中的個人想法和主要內容。

言語如何建立經驗？ (How words build experiences?)

What does it mean to design something by writing?

通過寫作來設計東西意味著什么？

The success of a startup product requires a wide range of factors, skills and the ability to understand users and their cultures — but there’s one skill that usually underestimates and undervalued: UX writing.

創業產品的成功需要廣泛的因素，技能和理解用戶及其文化的能力，但是通常會低估和低估其中一項技能： UX寫作。

Along with the vision, constraints, interactions, visuals, and code behind it — writing plays a crucial role to communicate with your users. Writing is designing; your words are building someone’s experience.

除了愿景，約束，交互，視覺效果和背后的代碼外，寫作在與用戶進行溝通方面也起著至關重要的作用。 寫作就是設計； 你的話正在建立某人的經驗。

Imagine you take any interface design and remove all words; there is not much leftover. It means you can’t create most of the interface experiences without words, and every word included in those experiences shares the users’s understanding, feeling and outcome.

假設您采用了任何界面設計并刪除了所有單詞； 剩菜不多。 這意味著您不能在沒有單詞的情況下創建大多數界面體驗，而這些體驗中包含的每個單詞都會共享用戶的理解，感覺和結果。

Facebook — new web designFacebook-新的網頁設計

In user experience design, you’re not merely coming up with words to fill in the blank, you’re communicating and changing how your users think and act.

在用戶體驗設計中，您不僅要用文字填補空白，還需要交流和改變用戶的思維和行為方式。

It’s a power that can only define through language, the persuasion will happen without users even knowing it’s happening.

這種能力只能通過語言來定義，這種說服會在用戶不知情的情況下發生。

Thinking about language means that you’re also thinking about its ethical implications-from how it could exclude people to the way it’s used to shape and influence behaviour.

對語言的思考意味著您也在思考其倫理含義-從如何排除人們到用來塑造和影響行為的方式。

Source)來源 ) And bring joys through stressful moments.通過緊張的時刻帶來歡樂。

Remember last time you feel someone likeable just through 5 minutes introduction? What makes you like them? Is it the tone of voice? Is it their communication skill? Did they use similar vocabularies or trendy slangs like you? All of that falls into contents, tones, and words ( of course, a touch of beauty would help too).

還記得上次僅僅5分鐘的介紹您就感到某人討人喜歡嗎？ 是什么讓您喜歡它們？ 是語氣嗎？ 是他們的溝通技巧嗎？ 他們是否使用了類似的詞匯或像您一樣的時髦語？ 所有這些 內容 都包含在 內容，色調和文字中 (當然，一點點的美感也會有所幫助)。

寫作心態 (The writing mindset)

In product design, we aim to design experiences that are usable, useful and responsible. How does it apply to the words you write?

在產品設計中，我們旨在設計有用，有用和負責任的體驗。 它如何適用于您所寫的單詞？

Source: https://icons8.com資料來源： https : //icons8.com

01.可用詞 (01. Usable words)

It means people can use it without coaching or help. But writing usable words goes deeper than that. You can make writing more accessible and usable through plain language that everyone can understand with a variety of literacy levels, cultural backgrounds, and disabilities.

這意味著人們無需教練或幫助即可使用它。 但是寫有用的單詞比這更深入。 您可以通過各種語言水平，文化背景和殘障人士都能理解的通俗易懂的語言來使寫作更容易使用。

It’s not dumbing down, it’s opening up (Richards)

它不是愚蠢的，而是開放的(理查茲)

Jason Fox’s articleJason Fox的文章

“Some men just want to watch the world burn!”. Sound familiar?

“有些人只想看著世界燃燒！”。 聽起來有點熟？

Yes, if you’ve watched the Dark Knight, this warning messages bring joys to your Joker fandom. On the other hand, my mom may get a heart attack when seeing this message.

是的，如果您看過《黑暗騎士》，此警告消息將為您的小丑迷帶來歡樂。 另一方面，我的媽媽在看到此消息時可能會心臟病發作。

It sounds cool, hilarious and creative — but not always suitable for different user segments. Also, the original concept will be lost in translation.

聽起來很酷，很有趣且富有創造力-但并不總是適合于不同的用戶群。 同樣，原始概念將在翻譯中丟失。

02.有用的話 (02. Useful words)

Writers need to understand well and honour the intent of your users. Let them control and prioritize their needs is what makes your words useful.

作家需要很好地理解并尊重用戶的意圖。 讓他們控制和優先考慮他們的需求，這才使您的話語有用。

Ask yourself a few questions: Do the words represent something people want to do? Do they give people control? Does the experience add value to the user’s life?

問自己幾個問題：單詞代表人們想要做的事情嗎？ 他們給人控制權嗎？ 體驗是否會增加用戶的生活價值？

Terms of Services put the effort in words to design an experience that’s far more useful than most of the other legal agreements. I love how they explain legal stuff in both detailed and simple forms.服務條款用言語努力設計了一種體驗，該體驗比其他大多數法律協議都更加有用。 我喜歡他們以詳細和簡單的形式解釋法律內容的方式。

“If you don’t respect them, how can you expect them to keep giving you their time, money and attention? Giving users control and prioritizing their needs is what makes writing useful.” (Michael J. Metts’s, the author). This is one of my favourite part in this book.

“如果您不尊重他們，您怎么能期望他們繼續給您時間，金錢和關注？ 讓用戶控制并按需排定需求是編寫有用的東西?！?/strong> (Michael J. Metts的作者)。 這是本書中我最喜歡的部分之一。

03.負責任的話 (03. Responsible words)

Same as design ethic, words should be used for good. As a designer, we’re responsible for the handicraft that you impact the users. Irresponsible writing may cause harm to them. One example is the practice of “confirm shaming” — where a product asks its users for something and then forces them to commit a negative statement about themselves to drop-off.

與設計道德相同，應該永遠使用文字。 作為設計師，我們對影響用戶的手Craft.io負責。 不負責任的寫作可能會對他們造成傷害。 一個示例是“ 確認羞辱”的做法-一種產品要求其用戶提供某些東西，然后強迫他們對自己做出否定的陳述，以使其下車。

Some may find it funny, but to me, it makes your product sound like a jerk — and who want to treat customers like that?

有人可能會覺得它很有趣，但是對我來說，它使您的產品聽起來像個混蛋-誰想這樣對待客戶？

confirm-shaming on Tumblr for more examples.有關Tumblr的確認偽造更多示例。 Source資源

內容測試 (Content testing)

One of many test methods is printing out messages in product interfaces with some narrative to help participants understand the scenarios. There are multiple ways to ask users to evaluate. One variation is to ask users to circle what’s helpful and underline what’s unhelpful within follow-up questions.

許多測試方法之一是在產品界面中打印出帶有一些敘述的消息，以幫助參與者理解場景。 有多種方法可以要求用戶進行評估。 一種變化是要求用戶圈出有幫助的內容，并在后續問題中強調無用的內容。

• Motivation: Ask for the reason on their evaluation, that will help uncover needs, missing important details or confusing terms for your users.

  動機 ：詢問他們進行評估的原因，這將有助于發現需求，缺少重要細節或使用戶感到困惑。

• Expectation: Ask users what they expect to happen next. You’ll learn how people interpreted your words, whether it’s clear enough to be usable.

  期望 ：詢問用戶接下來的期望。 您將學習人們如何理解您的單詞，無論它是否足夠清晰都可以使用。

• Perception: Ask users to rate the message verbally based on your desired outcome. For example, if you expect your product sounds casual and friendly, you could ask them to rate the content from 1 to 10 (1-professional/dry to 10-causal/friendly).

  感知：要求用戶根據您期望的結果對信息進行口頭評價。 例如，如果您希望產品聽起來既隨意又友好，則可以要求他們將內容的評分從1到10(從1專業/干燥到10因果/友好)進行評分。

Too much confusing? Time to choose different words (Source: https://icons8.com)太混亂了嗎？ 是時候選擇不同的單詞了(來源： https : //icons8.com )

The interviews were time-consuming but always led to significant insights. For example, when researching How and when they used words like “post” and “publish”. For most users, “post” was a much more casual and less final sharing action than “publish”, which felt more formal and finished.

訪談很耗時，但總能帶來重要的見解。 例如，在研究如何以及何時使用“ post”和“ publish”等詞時。 對于大多數用戶來說，“發布”比“發布”要隨意得多，最終共享的行為要少得多。

簡而言之， (In short,)

Content is king. UX writing delight user journeys through big and small touches. Nowadays, it’s easier to get a beautiful design through available libraries and free resources — but great content and user empathy are essential ingredients for a good recipe.

內容為王 。 UX編寫通過大小不同的操作使用戶旅途愉悅。 如今，通過可用的庫和免費資源來獲得精美的設計變得更加容易-但是，出色的內容和用戶的同理心是制定好食譜的必要要素。

Practice makes perfect. Even you’re not a writer; you still can use plain language with user empathy to create good micro-copies. In Carousell, we’ve weekly UX writing challenges, where you’re given scenarios that require to send users a message and call-to-action. From this, you can learn different ways to communicate at those stress-cases.

實踐使完美。 即使你不是作家。 您仍然可以使用通俗易懂的語言以及用戶的同理心來創建良好的微型副本。 在Carousell中，我們每周都會遇到UX寫作挑戰，在這種情況下，您會遇到需要向用戶發送消息和號召性用語的場景。 由此，您可以學習在這些壓力情況下進行交流的不同方法。

Together with your team, your words make those moments when users interact with your product better or worse. Clear or deceitful. Useful or manipulative. It’s choices of words.

與您的團隊一起，您所說的話會使用戶與您的產品進行互動的時機變得更好或更糟。 清除或欺騙。 有用或可操縱的。 它是單詞的選擇。

P/S: Just sit down and write more; even your sentences may not be perfect at first. As a product designer, my job requires me to write a lot. It’s not that comfortable sometimes when English is a second language, and I’m not great at literary either. But one of my friends said, “just keep writing, write as it for yourself, improvements gradually come later”.P / S：坐下來寫更多； 甚至您的句子一開始都不是完美的。 作為產品設計師，我的工作要求我寫很多東西。 當英語是第二語言時，有時并不那么舒服，而且我也不擅長文學。 但是我的一位朋友說：“只要繼續寫作，為自己寫作，以后就會逐漸有所改善。”

翻譯自: https://uxdesign.cc/how-words-shape-experience-6973ad04668a

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