如何使用WordPress建立亚马逊会员商店
Do you want to create an Amazon affiliate store using WordPress?
您是否要使用WordPress創(chuàng)建亞馬遜會員商店?
An Amazon affiliate store allows you to sell products from Amazon.com as an affiliate and earn a commission on each sale. Due to low overhead, an Amazon affiliate store is among the easiest to start online business ideas at the moment.
亞馬遜會員商店允許您以會員身份從Amazon.com銷售產(chǎn)品,并從每次銷售中賺取傭金。 由于管理費用低,目前,亞馬遜聯(lián)盟商店是最容易啟動在線商業(yè)創(chuàng)意的商店之一。
In this article, we will show you how to easily build an Amazon affiliate store using WordPress. We will also share our expert tips on growing your Amazon affiliate earnings.
在本文中,我們將向您展示如何使用WordPress輕松建立亞馬遜會員商店。 我們還將分享有關(guān)增加亞馬遜會員收入的專家提示。
Here is a quick overview of all the steps we will take to create an Amazon affiliate store using WordPress.
這是我們將使用WordPress創(chuàng)建亞馬遜會員商店的所有步驟的快速概述。
Ready? Let’s get started.
準備? 讓我們開始吧。
什么是亞馬遜會員商店? (What is an Amazon Affiliate Store?)
An Amazon affiliate store is an online store that promotes products listed for sale on Amazon.com.
亞馬遜會員商店是一家在線商店,其促銷在Amazon.com上列出的待售產(chǎn)品。
As a store owner, you send traffic to Amazon by adding your affiliate links to the products. Users are redirected to Amazon to complete the purchase, and you earn an affiliate commission on each sale.
作為商店所有者,您可以通過向產(chǎn)品添加會員鏈接來將流量發(fā)送到亞馬遜。 用戶將被重定向到亞馬遜以完成購買,您將在每次銷售中獲得會員傭金。
On a traditional online store, you source products, manage orders, ship products, and keep track of inventory. You don’t have to worry about any of these things on an affiliate store.
在傳統(tǒng)的在線商店中,您可以采購產(chǎn)品,管理訂單,運輸產(chǎn)品并跟蹤庫存。 您不必擔(dān)心聯(lián)屬商店中的任何這些事情。
Amazon affiliate stores are popular among marketers because you can get started with very little money and choose from millions of products listed on Amazon.
亞馬遜會員商店在營銷人員中很受歡迎,因為您只需花很少的錢就可以入門,并可以從亞馬遜列出的數(shù)百萬種產(chǎn)品中進行選擇。
Amazon Affiliate Store和WordPress入門 (Getting Started With Amazon Affiliate Store and WordPress)
You can start an Amazon affiliate store with just about any WordPress eCommerce plugin, but we recommend using WooCommerce because it’s the most popular solution in the market.
您幾乎可以使用任何WordPress eCommerce插件來創(chuàng)建亞馬遜會員商店,但我們建議使用WooCommerce,因為它是市場上最受歡迎的解決方案。
WooCommerce powers millions of eCommerce websites all over the world.
WooCommerce為全球數(shù)百萬個電子商務(wù)網(wǎng)站提供支持。
To get started, you will need to be using the WordPress.org platform (See the difference between WordPress.com vs WordPress.org).
首先,您將需要使用WordPress.org平臺(請參閱WordPress.com與WordPress.org之間的區(qū)別)。
You will also need a WordPress hosting account, a domain name, and an SSL certificate if you want to accept payments for other non-affiliate products on your website.
如果您想接受網(wǎng)站上其他非附屬產(chǎn)品的付款,則還需要一個WordPress托管帳戶,一個域名和一個SSL證書。
Typically, a domain name costs around $14.99 / year, web hosting costs around $7.99 / month, and SSL certificate costs around $69.99 / year.
通常,域名的費用約為每年14.99美元,虛擬主機的費用約為每月7.99美元,SSL證書的費用約為每年69.99美元。
If you are just starting out, then this is quite a lot.
如果您剛剛開始,那么很多。
Thankfully, Bluehost, an official WordPress and WooCommerce recommended hosting provider, has agreed to offer our users a free domain name, free SSL certificate, and a discount on web hosting.
值得慶幸的是,官方WordPress和WooCommerce推薦的托管服務(wù)提供商Bluehost已同意為我們的用戶提供免費域名,免費SSL證書和網(wǎng)絡(luò)托管折扣。
Basically, you can get started for $2.75 / month.
基本上,您每月只需$ 2.75即可開始使用。
→ Click here to Claim this Exclusive Bluehost offer ←
→單擊此處聲明此Bluehost獨家優(yōu)惠←
Note: This starter hosting plan would work great for any new affiliate store. However, if you want more eCommerce centric hosting, then take a look at our pick of best WooCommerce hosting providers.
注意:此入門托管計劃適用于任何新的聯(lián)盟商店。 但是,如果您想要更多以電子商務(wù)為中心的托管服務(wù),請查看我們精選的最佳WooCommerce托管服務(wù)提供商。
After purchasing hosting, follow the setup instructions in our how to start a blog article. It will walk you through the sign up process, and setting up WordPress.
購買主機后,請按照我們?nèi)绾蝿?chuàng)建博客文章中的設(shè)置說明進行操作。 它將引導(dǎo)您完成注冊過程,并設(shè)置WordPress。
Once you have installed WordPress, you’ll reach the WordPress dashboard which looks like this.
安裝WordPress后,您將進入WordPress儀表盤,如下所示。
Next, you need to install and activate the WooCommerce plugin. For more details, see our step by step guide on how to install a WordPress plugin.
接下來,您需要安裝并激活WooCommerce插件。 有關(guān)更多詳細信息,請參閱有關(guān)如何安裝WordPress插件的分步指南。
Upon activation, WooCommerce will start the setup wizard to choose the currency, payment methods, location, etc.
激活后,WooCommerce將啟動設(shè)置向?qū)б赃x擇貨幣,付款方式,位置等。
Since you are setting up an affiliate store, you can scroll down to the bottom of the page and click on ‘Not Now’ link to skip setup.
由于您要建立聯(lián)盟商店,因此可以向下滾動到頁面底部,然后單擊“不立即”鏈接以跳過設(shè)置。
You can configure each option in the set up later if you need it in the future.
如果以后需要,可以稍后在設(shè)置中配置每個選項。
注冊Amazon Affiliate帳戶 (Signing up for Amazon Affiliate Account)
Now that you have installed WordPress and WooCommerce, you will need to sign up for an Amazon affiliate program to start adding products with your affiliate ID.
現(xiàn)在,您已經(jīng)安裝了WordPress和WooCommerce,您將需要注冊一個Amazon會員計劃以開始添加帶有會員ID的產(chǎn)品。
Head over to Amazon Affiliate program website and click on the ‘Join now for free’ button.
轉(zhuǎn)到Amazon Affiliate計劃網(wǎng)站,然后單擊“立即免費加入”按鈕。
Next, you’ll be asked to log in to your existing Amazon account using the email address and password associated with that account.
接下來,將要求您使用與該帳戶關(guān)聯(lián)的電子郵件地址和密碼登錄到您現(xiàn)有的Amazon帳戶。
If you don’t have an Amazon account, then you can go ahead and create one.
如果您沒有Amazon帳戶,則可以繼續(xù)創(chuàng)建一個。
Once you are logged in, you’ll need to provide payee information and answer questions about your website. Follow the on-screen instructions to complete your profile.
登錄后,您需要提供收款人信息并回答有關(guān)您的網(wǎng)站的問題。 按照屏幕上的說明完成個人資料。
Upon completion, your application will be reviewed and approved by Amazon.
完成后,您的申請將由亞馬遜審查和批準。
在WooCommerce中添加Amazon會員產(chǎn)品 (Adding Amazon Affiliate Products in WooCommerce)
WooCommerce is the best Amazon affiliate store plugin for WordPress. It makes it very easy to add external affiliate products to your website.
WooCommerce是WordPress最好的亞馬遜會員商店插件。 這使將外部會員產(chǎn)品添加到您的網(wǎng)站變得非常容易。
Using WooCommerce allows you to offer a native user experience and integrate affiliate products seamlessly into your website.
使用WooCommerce可讓您提供本機用戶體驗,并將會員產(chǎn)品無縫集成到您的網(wǎng)站中。
To start importing products, you need to visit Products ? Add New page.
要開始導(dǎo)入產(chǎn)品,您需要訪問產(chǎn)品?添加新頁面。
First, you need to provide a title for the product you are adding and then add a detailed description in the post editor.
首先,您需要為要添加的產(chǎn)品提供標(biāo)題,然后在帖子編輯器中添加詳細說明。
After that, scroll down to product data meta box and select ‘External/Affiliate Product’ under ‘Product type’ dropdown menu.
之后,向下滾動到產(chǎn)品數(shù)據(jù)元框,然后在“產(chǎn)品類型”下拉菜單下選擇“外部/關(guān)聯(lián)產(chǎn)品”。
Now you need to enter the product affiliate URL. You can get the URL from your Amazon Associates account dashboard. Simply search for the product and then click on the get link button.
現(xiàn)在,您需要輸入產(chǎn)品會員URL。 您可以從Amazon Associates帳戶儀表板獲取URL。 只需搜索產(chǎn)品,然后單擊“獲取鏈接”按鈕。
Copy the URL and paste it on your product edit page in WordPress.
復(fù)制URL并將其粘貼到WordPress中的產(chǎn)品編輯頁面上。
Note: You need to leave the ‘Price’ field blank. This will allow users to check the price on Amazon.com. Amazon’s affiliate program policies do not allow you to manually enter price information.
注意:您需要將“價格”字段留空。 這將允許用戶在Amazon.com上查看價格。 亞馬遜的會員計劃政策不允許您手動輸入價格信息。
Below the product data, you can provide a short description of the product. This description will appear on the shop front page, product category pages, and search results.
在產(chǎn)品數(shù)據(jù)下方,您可以提供產(chǎn)品的簡短說明。 此說明將顯示在商店首頁,產(chǎn)品類別頁面和搜索結(jié)果上。
To your right, you can add a product image and product gallery images.
在您的右邊,您可以添加產(chǎn)品圖像和產(chǎn)品庫圖像。
You can now click on the publish button to make the product page go live on your website.
現(xiàn)在,您可以單擊“發(fā)布”按鈕以使產(chǎn)品頁面在您的網(wǎng)站上上線。
Repeat the process for adding more affiliate products to your website. Once you have added a few products from Amazon, you can go and visit the shop page on your website to see the products in action.
重復(fù)此過程,將更多的會員產(chǎn)品添加到您的網(wǎng)站。 在從Amazon添加了一些產(chǎn)品之后,您可以轉(zhuǎn)到網(wǎng)站上的商店頁面,查看正在使用的產(chǎn)品。
自定義您的WordPress Amazon Affiliate Store (Customizing Your WordPress Amazon Affiliate Store)
By default, WordPress comes with a basic design with limited WooCommerce support. You can change that by picking up a WooCommerce ready WordPress theme that compliments your products and niche.
默認情況下,WordPress帶有基本的設(shè)計,并且對WooCommerce的支持有限。 您可以通過選擇WooCommerce就緒的WordPress主題來改變您的產(chǎn)品和利基,從而改變這種狀況。
There are thousands of WordPress themes that you can choose from. This abundance can be quite overwhelming for beginners. This is why we hand-picked the best themes that you can start with.
您可以選擇數(shù)千種WordPress主題。 對于初學(xué)者來說,這種豐富的東西可能是壓倒性的。 這就是為什么我們親自挑選最佳主題的原因。
- Best WooCommerce themes – A large collection of the best free and paid WooCommerce themes that can all be used for a WooCommerce Amazon affiliate store.最佳WooCommerce主題 –大量免費和付費的WooCommerce最佳主題,可用于WooCommerce亞馬遜關(guān)聯(lián)商店。
- Best WordPress themes for affiliate marketers – Our pick of themes suitable for affiliate marketing websites like an Amazon affiliate shop.聯(lián)盟營銷者的最佳WordPress主題 –我們選擇適合主題營銷網(wǎng)站(如亞馬遜聯(lián)盟商店)的主題。
Need help setting up your WordPress theme? See our beginner’s guide on how to install a WordPress theme.
需要設(shè)置您的WordPress主題的幫助嗎? 請參閱有關(guān)如何安裝WordPress主題的初學(xué)者指南。
Themes control the appearance and design of your website. If you want to add a new feature, then you will need to find a WooCommerce plugin offering that feature.
主題控制著網(wǎng)站的外觀和設(shè)計。 如果要添加新功能,則需要找到提供該功能的WooCommerce插件。
There are tons of WooCommerce add-on plugins to add different features. See our list of best WooCommerce plugins to try out some new features on your store.
有大量的WooCommerce附加插件可以添加不同的功能。 請參閱我們的最佳WooCommerce插件列表,以嘗試商店中的一些新功能。
If you want more control of your website’s look and feel, then we recommend using Beaver Builder. It is a WordPress page builder plugin that works seamlessly with WooCommerce.
如果您想更好地控制網(wǎng)站的外觀,我們建議使用Beaver Builder 。 這是一個WordPress頁面構(gòu)建器插件 ,可與WooCommerce無縫協(xié)作。
發(fā)展您的亞馬遜會員商店的資源 (Resources to Grow Your Amazon Affiliate Store)
Now that you have set up your Amazon affiliate store, you can focus on growing your business.
現(xiàn)在您已經(jīng)建立了亞馬遜會員商店,您可以專注于發(fā)展業(yè)務(wù)。
Fortunately, there are many tools, plugins, and resources that will help you achieve those goals.
幸運的是,有許多工具,插件和資源可以幫助您實現(xiàn)這些目標(biāo)。
Let’s start with SEO and optimize your WooCommerce store for search engines. Follow our step by step WooCommerce SEO guide for complete instructions.
讓我們從SEO開始,為搜索引擎優(yōu)化WooCommerce商店。 請按照我們的WooCommerce SEO逐步指南進行操作,以獲取完整說明。
After that, you can check out these useful tools and plugins for Affiliate marketing and the essential WordPress plugins for all websites.
之后,您可以查看這些適用于會員營銷的有用工具和插件,以及適用于所有網(wǎng)站的基本W(wǎng)ordPress插件 。
Next, you need to track your website traffic to find your best selling Amazon affiliate products as well as products that are not doing so well. This is where you’ll need Google Analytics. For details see our tutorial on how to track WooCommerce users in WordPress.
接下來,您需要跟蹤您的網(wǎng)站訪問量,以找到最暢銷的亞馬遜會員產(chǎn)品以及效果不佳的產(chǎn)品。 這是您需要Google Analytics(分析)的地方 。 有關(guān)詳細信息,請參閱有關(guān)如何在WordPress中跟蹤WooCommerce用戶的教程。
The biggest hurdle any eCommerce store faces is abandoned carts. For an affiliate store, this means people looking at the products but not buying them which affects your affiliate earnings.
電子商務(wù)商店面臨的最大障礙是廢棄的手推車。 對于會員商店,這意味著人們在看產(chǎn)品但不購買產(chǎn)品,這會影響您的會員收入。
To fix this, we have a detailed guide on how to recover abandoned carts and boost your commissions.
為了解決這個問題,我們提供了有關(guān)如何恢復(fù)廢棄手推車并提高傭金的詳細指南。
Above all, make sure that you are continuously adding useful products, helpful reviews, and targeted content to your website. In the end, that’s what your users are looking for and that’s what you should strive to offer them.
首先,請確保您不斷向網(wǎng)站添加有用的產(chǎn)品,有用的評論和有針對性的內(nèi)容。 最后,這就是您的用戶正在尋找的東西,這就是您應(yīng)該努力為他們提供的東西。
關(guān)于使用WordPress運行Amazon Affiliate Store的常見問題 (FAQs About Running an Amazon Affiliate Store Using WordPress)
Since we first published this article, we have received several questions from our users about running an Amazon affiliate store using WordPress.
自從我們首次發(fā)布本文以來,我們已經(jīng)收到來自用戶的幾個有關(guān)使用WordPress運行亞馬遜會員商店的問題。
Here are the answers to some of those most frequently asked questions.
以下是一些最常見問題的答案。
1. Can I use content from Amazon for product pages?
1.我可以將亞馬遜的內(nèi)容用于產(chǎn)品頁面嗎?
No, you cannot. Amazon has a strict content policy where you are not allowed to copy product content directly from Amazon.
你不能。 亞馬遜有嚴格的內(nèi)容政策,不允許您直接從亞馬遜復(fù)制產(chǎn)品內(nèi)容。
Most Amazon affiliate stores add their own product descriptions, reviews, and get images from the product manufacturer’s website.
大多數(shù)亞馬遜會員商店會添加自己的產(chǎn)品描述,評論,并從產(chǎn)品制造商的網(wǎng)站獲取圖像。
2. Can I add products from other affiliate networks?
2.我可以添加其他會員網(wǎng)絡(luò)的產(chǎn)品嗎?
Yes, you can add affiliate products from other affiliate networks. This will allow you to diversify your earnings.
是的,您可以從其他會員網(wǎng)絡(luò)添加會員產(chǎn)品。 這將使您分散收入。
3. I live outside the United States, can I join Amazon Affiliate program?
3.我住在美國以外的地區(qū),可以加入亞馬遜會員計劃嗎?
Yes, you can. Amazon Affiliates program is available all over the world.
是的你可以。 Amazon Affiliates計劃在全球范圍內(nèi)可用。
4. Do I need to disclose my affiliate partnership?
4.我需要披露我的會員伙伴關(guān)系嗎?
Yes, you do. Amazon’s program policies and the US laws require you to disclose that you’ll earn a commission when users buy a product.
是的你是。 亞馬遜的計劃政策和美國法律要求您披露,用戶購買產(chǎn)品時將獲得傭金。
It is not just limited to Amazon, all websites that use advertising or affiliate marketing to make money are required to do so. For example, see WPBeginner’s disclaimer page.
不僅限于亞馬遜,所有使用廣告或會員營銷來賺錢的網(wǎng)站都必須這樣做。 例如,請參閱WPBeginner的免責(zé)聲明頁面。
5. Can I promote Amazon products without creating an affiliate store?
5.我可以在不創(chuàng)建會員商店的情況下促銷亞馬遜產(chǎn)品嗎?
Yes, you can. For example, if you run a blog, then you can add affiliate links to your blog posts. In that case, you will not need to install WooCommerce.
是的你可以。 例如,如果您運行一個博客,則可以將會員鏈接添加到您的博客文章中 。 在這種情況下,您將不需要安裝WooCommerce。
We hope this article helped you start an Amazon affiliate store using WordPress. You may also want to see our ultimate step by step WordPress security guide for beginners.
我們希望本文能幫助您使用WordPress開設(shè)亞馬遜會員商店。 您可能還想看看我們針對初學(xué)者的終極逐步WordPress安全指南 。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜歡這篇文章,請訂閱我們的YouTube頻道 WordPress視頻教程。 您也可以在Twitter和Facebook上找到我們。
翻譯自: https://www.wpbeginner.com/wp-tutorials/how-to-build-an-amazon-affiliate-store-using-wordpress/
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