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Google is going to start charging for the Play Store in Europe as a response to an antitrust ruling—and naturally, speculators are pontificating what that will mean. Here’s what will actually happen: Nothing.

谷歌將開始對歐洲的Play商店收費，以此作為對反托拉斯裁決的回應-自然，投機者正在對這意味著什么。 這實際上是會發生的：無。

什么什么？ 反托拉斯？ (What the What? Antitrust?)

So here’s the deal, for those of you that don’t have time to pay attention to these things. The European Commission found that Google broke antitrust laws in the EU for anticompetitive behavior, fined them $5 billion, and gave them 90 days to comply.

對于那些沒有時間關注這些事情的人來說，這就是交易。 歐盟委員會發現Google因違反反競爭行為而違反了歐盟的反托拉斯法 ，對其處以50億美元的罰款，并給予他們90天的遵從時間。

Google has been banning phone makers from using forked versions of Android, and forces them to preinstall Chrome and Google Search if they are going to offer the Google Play Store. And of course, without the Google Play Store, your Android device is sorta worthless—that’s why our article on installing the Google Play Store on your Amazon tablet has nearly 3 million views.

Google一直禁止手機制造商使用派生版本的Android，并強迫他們如果要提供Google Play商店，則預裝Chrome和Google搜索。 當然，如果沒有Google Play商店，您的Android設備就一文不值了-這就是為什么我們有關在您的Amazon平板電腦上安裝Google Play商店的文章擁有近300萬觀看次數的原因。

There’s a whole bunch of debate that we won’t get into about how antitrust works and whether this is good or bad for consumers. The fact is that antitrust works differently in Europe than in the US, and over there, it’s more important to allow access to alternatives—even if those alternatives aren’t actually realistically going to happen.

關于反托拉斯的運作方式以及這對消費者的利弊有很多爭論，我們將不予討論。 事實是，反托拉斯在歐洲的運作方式與在美國??的運作方式不同，在那兒，允許使用替代品更為重要-即使這些替代品實際上并不會現實發生。

Google的免費Android商業模式需要Chrome (Google’s Business Model for Free Android Needs Chrome)

The main reason that Google is able to spend billions of dollars creating and promoting the free Android operating system is because they get the benefit of advertising dollars from people searching Google on their phones, usually using Chrome.

谷歌之所以能夠花費數十億美元來創建和推廣免費的Android操作系統，主要是因為他們從通常使用Chrome瀏覽器的手機上搜索Google的人們中獲得了廣告收益。

And the only way they can force manufacturers to not screw Android up it is to use the Play Store, and Google Play Services, as a big hammer to force everybody to stay in line and keep the core functionality updated. If you want to make a phone with Android, you need the Play Store, and if you want the Play Store, you have to set Chrome as the default browser with Google Search set to default.

他們迫使制造商不要搞砸Android的唯一方法就是使用Play商店和Google Play服務 ，這是迫使所有人保持一致并保持核心功能更新的重要工具。 如果要使用Android制作手機，則需要Play商店，如果要Play商店，則必須將Chrome設置為默認瀏覽器，并將Google搜索設置為默認。

After the initial ruling, Google hinted in a blog post that Android’s free business model would probably have to come to an end in Europe as a response, and they might need to start charging phone makers.

最初的裁定后， 谷歌在博客中暗示 ，Android的免費商業模式可能必須在歐洲終結，作為回應，他們可能需要開始向手機制造商收費。

The free distribution of the Android platform, and of Google’s suite of applications, is not only efficient for phone makers and operators—it’s of huge benefit for developers and consumers. If phone makers and mobile network operators couldn’t include our apps on their wide range of devices, it would upset the balance of the Android ecosystem. So far, the Android business model has meant that we haven’t had to charge phone makers for our technology, or depend on a tightly controlled distribution model.

Android平臺和Google應用程序套件的免費發行版不僅對電話制造商和運營商有效，而且對開發人員和消費者也有巨大的好處。 如果電話制造商和移動網絡運營商不能將我們的應用程序包含在各種各樣的設備中，那么它將破壞Android生態系統的平衡。 到目前為止，Android商業模式意味著我們不必向手機制造商收取技術費用，也不必依賴嚴格控制的發行模式。

Leaked documents have shown that Google is actually charging up to $40 per phone for phone makers to bundle the Google Play Store. That’s a ton of extra money for phone makers to have to pay, but it’s not going to change anything.

泄露的文件顯示， Google實際上向電話制造商收取每部電話40美元的費用 ，以捆綁制造商的Google Play商店。 對于手機制造商來說，這是一筆額外的錢，但這并不會改變任何東西。

Google的解決方案：向電話制造商支付更多費用來安裝Chrome (Google’s Solution: Pay Phone Makers More to Install Chrome)

Earlier this week, Google laid out their solution to comply with the EU’s antitrust ruling, and it was a three-part plan:

本周早些時候， Google制定了他們的解決方案以符合歐盟的反托拉斯裁決，這是一個分為三個部分的計劃：

Phone makers will be allowed to use forked versions of Android in the EU if they choose.

如果愿意，可以允許手機制造商在歐盟使用分叉的Android版本。

Google will start charging for the Play Store, and stop making Google Search and Chrome mandatory along with it.

Google將開始為Play商店收費，并將不再強制要求Google搜索和Chrome。

Google will start paying phone makers more to install Google Search and Chrome.

Google將開始向電話制造商支付更多費用來安裝Google搜索和Chrome。

That’s right, the solution is that they are going to start paying phone makers more to keep Google Search and Chrome on their devices and set to default:

沒錯，解決方案是，他們將開始向電話制造商支付更多費用，以將Google搜索和Chrome保留在其設備上并設置為默認值：

Third, we will offer separate licenses to the Google Search app and to Chrome.

第三，我們將為Google搜索應用和Chrome提供單獨的許可。

We’ll also offer new commercial agreements to partners for the non-exclusive pre-installation and placement of Google Search and Chrome. As before, competing apps may be pre-installed alongside ours.

我們還將向合作伙伴提供新的商業協議，以非排他性地預安裝和放置Google搜索和Chrome。 和以前一樣，競爭性應用程序可能會與我們的產品一起預裝。

According to the always-excellent Ben Thompson over at Stratechery—a subscription website that is a must for anybody interested in analysis around the world of business and technology—this is essentially just moving numbers around:

根據Stratechery一向出色的Ben Thompson所說，這是一個訂閱網站，任何對商業和技術領域的分析感興趣的人都必須使用該訂閱網站，這實際上只是在移動數字：

What I suspect will happen is that Google will increase the amount it pays OEMs for the pre-installation of Search and Chrome by roughly the same amount it charges for the installation of Google’s other apps, including the Play Store. In other words, Google will spend more on traffic acquisition costs, but earn more in licensing fees; on the flipside, OEMs will pay more for licensing but earn more for preinstalling Search and Chrome.

我懷疑將會發生的事情是，谷歌將增加與OEM的預付Search和Chrome支付額，即與安裝Google的其他應用(包括Play商店)所收取的費用大致相同。 換句話說，Google將在流量獲取成本上花費更多，但會獲得更多的許可費用； 另一方面，OEM廠商將為許可支付更多費用，但通過預安裝Search和Chrome獲得更多收入。

So Google charges phone makers up to $40 per phone for the Play Store, and then makes them an offer they can’t refuse (probably around the same dollar amount) to offset that cost and keep Chrome and Google Search as the defaults, and everything stays exactly the same.

因此，Google會向Play商店的手機制造商收取每部手機最高40美元的費用，然后向他們提供他們無法拒絕的報價(可能大約是相同金額)以抵消這一費用，并將Chrome和Google搜索保留為默認設置，保持完全相同。

Image Credit: Shutterstock

圖片來源： Shutterstock

翻譯自: https://www.howtogeek.com/fyi/google-is-going-to-pay-phone-makers-more-to-install-chrome-now/

谷歌chrome離線安裝包

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