英國知名品牌價值資訊公司Brand Finance公布了“2019年全球品牌500強”報告，亞馬遜一如既往將“全球最具價值品牌”的頭銜收入了囊中，過去一年，亞馬遜的品牌價值增長了25%，達1879億美元，比排名第2的蘋果公司多了30多億美元，谷歌則繼蘋果之后，排名第3。

關于Brand Finance

Brand Finance是全球領先的獨立品牌價值和戰略咨詢公司，每年會對全球數千個知名品牌進行評估，“全球品牌價值500強”是全球唯一被國際標準委員會ISO認證的榜單，在國際上具高度權威性。該榜單主要從三個維度評估企業品牌價值，即品牌強度指數、特許費率、品牌營業收入，重點考究企業可持續發展、客戶服務、企業社會責任等方面。
全球品牌排行榜亮點
每年，Brand Finance都會重視全球最大的品牌。全球500個最具價值品牌的所有行業和國家都包含在1月22日在瑞士達沃斯世界經濟論壇上發布的品牌融資全球500強報告中。

法拉利加速奪得世界最強品牌稱號，得分為94.8分（滿分100分）和AAA +評級

三大品牌中的三個：德勤，普華永道和安永，獲得精英AAA +品牌實力評級，而畢馬威落后于此

亞馬遜捍衛全球最有價值品牌的優勢地位，增長25％至1879億美元，蘋果和谷歌排名第二和第三

隨著科技品牌在排名中領先，微軟以47％的品牌價值增長回歸前五，而Facebook認為其品牌實力受丑聞玷污

排名	企業名稱	所屬國家	領域
1	Amazon	United States	Tech
2	Apple	United States	Tech
3	Google	United States	Tech
4	Microsoft	United States	Tech
5	Samsung	South Korea	Tech
6	AT&T	United States	Telecoms
7	Facebook	United States	Tech
8	ICBC	China	Banking
9	Verizon	United States	Telecoms
10	China Construction Bank	China	Banking
11	Walmart	United States	Retail
12	Huawei	China	Tech
13	Mercedes-Benz	Germany	Auto
14	Ping An	China
15	China Mobile	China	Telecoms
16	Agricultural Bank of China	China	Banking
17	Toyota	Japan	Auto
18	State Grid	China	Utilities
19	Bank of China	China	Banking
20	WeChat	China	Tech
21	Tencent (QQ)	China	Tech
22	Home Depot	United States	Retail
23	Taobao	China	Tech
24	T (Deutsche Telekom)	Germany	Telecoms
25	Disney	United States	Media
26	Shell	Netherlands	Oil & Gas
27	Volkswagen	Germany	Auto
28	NTT Group	Japan	Telecoms
29	BMW	Germany	Auto
30	Wells Fargo	United States	Banking
31	Starbucks	United States	Restaurants
32	YouTube	United States	Tech
33	PetroChina	China	Oil & Gas
34	Bank of America	United States	Banking
35	Tmall	China	Tech
36	Citi	United States	Banking
37	Chase	United States	Banking
38	Coca-Cola	United States	Soft Drinks
39	Marlboro	United States	Tobacco
40	IBM	United States	Commercial Services
41	Nike	United States	Apparel
42	Boeing	United States	Aerospace & Defence
43	McDonald's	United States	Restaurants
44	United States StatesHealthcare	United States	Healthcare
45	Moutai	China	Spirits
46	Deloitte	United States	Commercial Services
47	Porsche	Germany	Auto
48	UPS	United States	Logistics
49	Sinopec	China	Oil & Gas
50	Intel	United States	Tech
51	General Electric	United States	Engineering Construction
52	Visa	United States	Commercial Services
53	American Express	United States	Commercial Services
54	Xfinity	United States	Telecoms
55	Mitsubishi Group	Japan	Auto
56	Accenture	United States	IT Services
57	Honda	Japan	Auto
58	CSCEC	China	Engineering Construction
59	Oracle	United States	Tech
60	Total	France	Oil & Gas
61	PWC	United States	Commercial Services
62	FedEx	United States	Logistics
63	Lowe's	United States	Retail
64	EY	United States	Kingdom Commercial Services
65	Allianz	Germany	Insurance
66	Bosch	Germany	Engineering Construction
67	Dell	United States	Tech
68	BP	United States	Oil & Gas
69	Uber	United States	Tech
70	China Merchants Bank	China	Banking
71	China Life	China	Insurance
72	Cisco	United States	Tech
73	Siemens	Germany	Engineering Construction
74	IKEA	Sweden	Retail
75	Vodafone	United States	Kingdom Telecoms
76	CVS Health	United States	Retail
77	Netflix	United States	Tech
78	Orange	France	Telecoms
79	Hyundai Group	South Korea	Auto
80	China Telecom	China	Telecoms
81	Evergrande	China	Real Estate
82	HSBC	United Kingdom	Banking
83	JP Morgan	United States	Banking
84	Nestlé	Switzerland	Food
85	Audi	Germany	Auto
86	Tata Group	India	Engineering Construction
87	Baidu	China	Tech
88	SoftBank	Japan	Telecoms
89	Nissan	Japan	Auto
90	Pepsi	United States	Soft Drinks
91	LG Group	South Korea	Tech
92	Zara	Spain	Apparel
93	Ford	United States	Auto
94	Mastercard	United States	Commercial Services
95	au	Japan	Telecoms
96	Santander	Spain	Banking
97	RBC	Canada	Banking
98	Costco	United States	Retail
99	Chevron	United States	Oil & Gas
100	Instagram	United States
101	Adidas	Germany	Apparel
102	Country Garden	China	Real Estate
103	Target	United States	Retail
104	Wuliangye	China	Spirits
105	Fox	United States	Media
106	Walgreens	United States	Retail
107	H&M	Sweden	Apparel
108	Universal	United States	Media
109	AXA	France	Insurance
110	SAP	Germany	Tech
111	AIA	China (Hong Kong)	Insurance
112	Spectrum	United States	Telecoms
113	China Railway Construction Corporation	China	Engineering & Construction
114	Hitachi Group	Japan	Tech
115	BNP Paribas	France	Banking
116	Alibaba	China	Tech
117	Bank of Communications	China	Banking
118	Capital One	United States	Banking
119	NBC	United States	Media
120	Johnson's	United States	Cosmetics & Personal Care
121	TD	Canada	Banking
122	Volvo	Sweden	Auto
123	Cartier	France	Apparel
124	Louis Vuitton	France	Apparel
125	Anthem	United States	Healthcare
126	KFC	United States	Restaurants
127	Petronas	Malaysia	Oil & Gas
128	Chevrolet	United States	Auto
129	ExxonMobil	United States	Oil & Gas
130	Shanghai Pudong Development Bank	China	Banking
131	Warner Bros.	United States	Media
132	Paypal	United States	Commercial Services
133	Airbus	France	Aerospace & Defence
134	KPMG	United States	Commercial Services
135	China CITIC Bank	China	Banking
136	Sumitomo Group	Japan	Mining, Iron & Steel
137	Optum	United States	Healthcare
138	Midea v	China	Tech
139	Sberbank	Russia	Banking
140	Sony	Japan	Tech
141	NetEase	China	Tech
142	EDF	France	Utilities
143	Panasonic	Japan	Tech
144	booking.com	United States	Tech
145	Uniqlo	Japan	Apparel
146	Industrial Bank	China	Banking
147	CRECG	China	Engineering & Construction
148	Barclays	United Kingdom	Banking
149	Chanel	France	Cosmetics & Personal Care
150	JR	Japan	Logistics
151	JD.com	China	Tech
152	ING	Netherlands	Banking
153	MUFG	Japan	Banking
154	Tesco	United Kingdom	Retail
155	Scotiabank	Canada	Banking
156	Renault	France	Auto
157	DHL	Germany	Logistics
158	SK Group	South Korea	Telecoms
159	CBS	United States	Media
160	Postal Savings Bank	China	Banking
161	Lockheed Martin	United States	Aerospace & Defence
162	Vanke	China	Real Estate
163	Hermes	France	Apparel
164	Aetna	United States	Healthcare
165	Greenland	China	Real Estate
166	L'Oréal	France	Cosmetics & Personal Care
167	BBVA	Spain	Banking
168	China Pacific Insurance Company	China	Insurance
169	Eni	Italy	Oil & Gas
170	Movistar	Spain	Telecoms
171	Canon	Japan	Tech
172	UBS	Switzerland	Banking
173	Telstra	Australia	Telecoms
174	Goldman Sachs	United States	Banking
175	Aldi	United States	Retail
176	Sky	United Kingdom	Telecoms
177	Engie	France	Utilities
178	Enel	Italy	Utilities
179	Humana	United States	Healthcare
180	China Unicom	China	Telecoms
181	Gucci	Italy	Apparel
182	Sam's Club	United States	Retail
183	BMO	Canada	Banking
184	Delta	United States	Airlines
185	7-Eleven	Japan	Retail
186	HP	United States	Tech
187	Nokia	Finland	Tech
188	U.S. Bank	United States	Banking
189	Lexus	Japan	Auto
190	Medtronic	United States	Healthcare
191	American Airlines	United States	Airlines
192	Carrefour	France	Retail
193	China Minsheng Bank	China	Banking
194	Union Pacific	United States	Logistics
195	Equinor	Norway	Oil & Gas
196	PICC	China	Insurance
197	Mitsui Group	Japan	Mining, Iron & Steel
198	TSMC	China(Taiwan)	Tech
199	Yanghe	China	Spirits
200	Land Rover	United Kingdom	Auto
201	Morgan Stanley	United States	Banking
202	DBS Bank	Singapore	Banking
203	Pemex	Mexico	Oil & Gas
204	eBay	United States	Tech
205	Lidl	Germany	Retail
206	ADNOC	UAE	Oil & Gas
207	GEICO	United States	Insurance
208	Sumitomo Mitsui Banking Corporation	Japan	Banking
209	3M	United States	Tech
210	Valero	United States	Oil & Gas
211	TIM	Italy	Telecoms
212	Cognizant	United States	IT Services
213	Red Bull	Austria	Soft Drinks
214	Adobe	United States	Tech
215	SK Hynix	South Korea	Tech
216	Hikvision	China	Tech
217	PNC	United States	Banking
218	United States Airlines	United States	Airlines
219	Johnson & Johnson	United States	Cosmetics & Personal Care
220	ABB	Switzerland	Engineering & Construction
221	ESPN	United States	Media
222	Ferrari Group	Italy	Auto
223	Yahoo!	Japan	Tech
224	Broadcom	United States	Tech
225	BT	United Kingdom	Telecoms
226	Etisalat	UAE	Telecoms
227	Rabobank	Netherlands	Banking
228	BASF	Germany	Chemicals
229	Honeywell	United States	Engineering & Construction
230	Airbnb	United States	Tech
231	Zurich	Switzerland	Insurance
232	Poly Development	China	Real Estate
233	Philips	Netherlands	Tech
234	Longfor Properties	China	Real Estate
235	Purina	Switzerland	Food
236	Cigna	United States	Healthcare
237	General Dynamics	United States	Aerospace & Defence
238	3	China (Hong Kong)	Telecoms
239	Danone	France	Food
240	Gillette	United States	Cosmetics & Personal Care
241	Salesforce	United States	Tech
242	Gazprom	Russia	Oil & Gas
243	Youku	China	Tech
244	Woolworths	Australia	Retail
245	Rolex	Switzerland	Media
246	Allstate	United States	Insurance
247	CRRC	China	Engineering & Construction
248	CIBC	Canada	Banking
249	Coles	Australia	Retail
250	Bell	Canada	Telecoms
251	Metlife	United States	Insurance
252	Gree Electric Appliances	China	Tech
253	Subway	United States	Restaurants
254	Vinci	France	Engineering & Construction
255	Subaru	Japan	Auto
256	NatWest	United Kingdom
257	HPE	United States	Tech
258	Yili	China	Food
259	China Everbright Bank	China	Banking
260	Northrop Grumman	United States	Aerospace & Defence
261	Commonwealth Bank	Australia	Banking
262	Caterpillar	United States	Engineering & Construction
263	Coach	United States	Apparel
264	Progressive	United States	Insurance
265	Marubeni Group	Japan	Mining, Iron & Steel
266	Tesla	United States	Auto
267	Budweiser	United States	Beers
268	Credit Suisse	Switzerland	Banking
269	Qualcomm	United States	Tech
270	Publix	United States	Retail
271	Prudential (US)	United States	Insurance
272	Nintendo	Japan	Tech
273	Hilton	United States	Hotels
274	O2	United Kingdom	Telecoms
275	Activision Blizzard	United States	Tech
276	Société Générale	France	Banking
277	LIC	India	Insurance
278	Sprint	United States	Telecoms
279	Michelin	France	Tyres
280	T.J. Maxx	United States	Retail
281	Schlumberger	United States	Oil & Gas
282	Poste Italiane	Italy	Insurance
283	Generali Group	Italy	Insurance
284	STC Saudi	Arabia	Telecoms
285	MCC	China	Engineering & Construction
286	Sunac	China	Real Estate
287	Fresenius	Germany	Healthcare
288	Neutrogena	United States	Cosmetics & Personal Care
289	Bud Light	United States	Beers
290	Bridgestone	Japan	Tyres
291	Victoria'sSecret	United States	Apparel
292	Roche	Switzerland	Pharma
293	Telus	Canada	Telecoms
294	NIVEA	Germany	Cosmetics & Personal Care
295	Ross Dress For Less	United States	Retail
296	Dow	United States	Chemicals
297	Itaú	Brazil	Banking
298	Brookfield Asset Management	Canada	Banking
299	Enterprise	United States	Car Rental Services
300	Lloyds Bank	United Kingdom	Banking
301	Heineken	Netherlands	Beers
302	KEPCO	South Korea	Utilities
303	Lego	Denmark	Toys
304	Nvidia	United States	Tech
305	Kellogg's	United States	Food
306	Pampers	United States	Cosmetics & Personal Care
307	BNSF	United States	Logistics
308	Aviva	United Kingdom	Insurance
309	L&M	United States	Tobacco
310	Rogers	Canada	Telecoms
311	Southwest Airlines	United States	Airlines
312	ANZ	Australia	Banking
313	Dollar General	United States	Retail
314	Haier	China	Tech
315	Infosys	India	IT Services
316	Bouygues Group	France	Engineering & Construction
317	China Resources Land	China(Hong Kong)	Real Estate
318	Tyson	United States	Food
319	Centurylink	United States	Telecoms
320	Domino'sPizza	United States	Restaurants
321	ADP	United States	Commercial Services
322	Playstation	Japan	Tech
323	Prudential (UK)	United Kingdom	Insurance
324	John Deere	United States	Engineering & Construction
325	Merrill Lynch	United States	Banking
326	Christian Dior	France	Apparel
327	HCA	United States	Healthcare
328	Safran	France	Aerospace & Defence
329	Emirates	UAE	Airlines
330	nab	Australia	Banking
331	Bayer	Germany	Pharma
332	Discover	United States	Banking
333	ABC	United States	Media
334	20th Century Fox	United States	Media
335	LinkedIn	United States	Tech
336	Mizuho Financial Group	Japan	Banking
337	Xiaomi	China	Tech
338	Bradesco	Brazil	Banking
339	suning.com	China	Retail
340	Lenovo	China	Tech
341	Geely Auto	China	Auto
342	McKinsey	United States	Commercial Services
343	Swisscom	Switzerland	Telecoms
344	State Bank of India	India	Banking
345	BHP	Australia	Mining, Iron & Steel
346	Nescafé	Switzerland	Soft Drinks
347	Claro	Mexico	Telecoms
348	Chubb	Switzerland	Insurance
349	Capgemini	France	IT Services
350	Crédit Agricole	France	Banking
351	Tiffany & Co.	United States	Apparel
352	Circle K	Canada	Retail
353	Thermo Fisher Scientific	United States	Tech
354	SFR	France	Telecoms
355	Sainsbury's	United Kingdom	Retail
356	Lukoil	Russia	Oil & Gas
357	Daiwa House	Japan	Engineering & Construction
358	Sysco	United States	Commercial Services
359	PTT	Thailand	Oil & Gas
360	Telenor	Norway	Telecoms
361	El Corte Inglés	Spain	Retail
362	Pall Mall	United Kingdom	Tobacco
363	UOB	Singapore	Banking
364	OCBC Bank	Singapore	Banking
365	Nordea	Denmark	Banking
366	Chunghwa	China (Taiwan)	Telecoms
367	Kroger	United States	Retail
368	Asda	United Kingdom	Retail
369	MS&AD	Japan	Insurance
370	Western Digital	United States	Tech
371	Standard Chartered	United Kingdom	Banking
372	DXC Technology	United States	IT Services
373	La Poste	France	Logistics
374	Travelers	United States	Insurance
375	Tim Hortons	Canada	Restaurants
376	BUICK	United States	Auto
377	McLane	United States	Logistics
378	Sprite	United States	Soft Drinks
379	Nippon Life Insurance	Japan	Insurance
380	Raytheon	United States	Aerospace & Defence
381	Intesa Sanpaolo	Italy	Banking
382	Swiss Re	Switzerland	Insurance
383	Carmax	United States	Retail
384	Emerson Electric	United States	Tech
385	Macy's	United States	Retail
386	CLINIQUE	United States	Cosmetics & Personal Care
387	Luzhou Laojiao	China	Spirits
388	Innogy	Germany	Utilities
389	Pizza Hut	United States	Restaurants
390	AutoZone	France	Retail
391	Micron Technology	United States	Tech
392	E Leclerc	France	Retail
393	SHISEIDO	Japan	Cosmetics & Personal Care
394	Westpac	Australia	Banking
395	Texas Instruments	United States	Tech
396	Mahindra Group	India	Auto
397	Deutsche Post	Germany	Logistics
398	Kohl's	United States	Retail
399	HBO	United States	Media
400	Dalian Wanda	China	Real Estate
401	Harbin	China	Beers
402	Phillips 66	United States	Oil & Gas
403	BBC	United Kingdom	Media
404	Pantene	United States	Cosmetics & Personal Care
405	QNB	Qatar	Banking
406	Marriot	United States	Hotels
407	Suzuki	Japan	Auto
408	ConocoPhillips	United States	Oil & Gas
409	ctrip.com	China	Tech
410	Mengniu	China	Food
411	Discovery	United States	Media
412	Estée Lauder	United States	Cosmetics & Personal Care
413	CNBM	China	Engineering & Construction
414	Sherwin-Williams	United States	Retail
415	AIG	United States	Insurance
416	HDFC Bank	India	Banking
417	Sodexo	France	Commercial Services
418	Mobil	United States	Oil & Gas
419	VMWARE	United States	Tech
420	Airtel	India	Telecoms
421	Pfizer	United States	Pharma
422	CNOOC	China	Oil & Gas
423	Wrigley's	United States	Food
424	Applied Materials	United States	Tech
425	Galaxy Macau	China (Macau)	Hotels
426	Telia	Sweden	Telecoms
427	Lay's	United States	Food
428	Centene Corporation	United States	Healthcare
429	Burberry	United Kingdom	Apparel
430	McCain	Canada	Food
431	Huggies	United States	Cosmetics & Personal Care
432	BAE Systems	United Kingdom	Aerospace & Defence
433	HCL	India	IT Services
434	Johnnie Walker	United Kingdom	Spirits
435	Nordstrom	United States	Retail
436	Petrobras	Brazil	Oil & Gas
437	Cathay Life Insurance Co	China (Taiwan)	Insurance
438	CSX	United States	Logistics
439	Dunkin'	United States	Restaurants
440	Esso	United States	Oil & Gas
441	Crédit Mutuel	France	Banking
442	Telkom vIndonesia	Indonesia	Telecoms
443	Canadian National Railway	Canada	Logistics
444	CJ Group	South Korea	Food
445	ABN AMRO	Netherlands	Banking
446	CNRL	Canada	Oil & Gas
447	Kraft	United States	Food
448	Reliance	India	Oil & Gas
449	Saint-Gobain	France	Engineering & Construction
450	Aflac	United States	Insurance
451	Prada	Italy	Apparel
452	Dove	United Kingdom	Cosmetics & Personal Care
453	CFLD	China	Real Estate
454	China Southern	China	Airlines
455	Maersk	Denmark	Logistics
456	Abbott	United States	Pharma
457	Schneider Electric	France	Engineering & Construction
458	KBC	Belgium	Banking
459	SSE	United Kingdom	Utilities
460	The North Face	United States	Apparel
461	CCCC	China	Engineering & Construction
462	Fubon Life	China (Taiwan)	Insurance
463	Garnier	France	Cosmetics & Personal Care
464	United Technologies	United States	Aerospace & Defence
465	Doosan Group	South Korea	Engineering & Construction
466	Omega	Switzerland	Apparel
467	Polo Ralph Lauren	United States	Apparel
468	Repsol	Spain	Oil & Gas
469	Cummins	United States	Engineering & Construction
470	Ferguson	United States	Engineering & Construction
471	Thales	France	Aerospace & Defence
472	CaixaBank	Spain	Banking
473	Jack Daniel's	United States	Spirits
474	Shinhan Financial Group	South Korea	Banking
475	ArcelorMittal	Luxembourg	Mining, Iron & Steel
476	BB&T	United States	Banking
477	Banco do Brasil	Brazil	Banking
478	Viettel Telecom	Vietnam	Telecoms
479	Lotte Group	South Korea	Food
480	Randstad	Netherlands	Commercial Services
481	Deutsche Bank	Germany	Banking
482	Carrier	United States	Engineering & Construction
483	iQiyi	China	Tech
484	Clarins	France	Cosmetics & Personal Care
485	CNP Assurances	France	Insurance
486	Tide/Ariel	United States	Cosmetics & Personal Care
487	Iberdrola	Spain	Utilities
488	Bloomberg	United States	Media
489	Safeway	United States	Retail
490	Caixa	Brazil	Banking
491	China Eastern	China	Airlines
492	Halliburton	United States	Oil & Gas
493	Adecco	Switzerland	Commercial Services
494	Maybank	Malaysia	Banking
495	Gatorade	United States	Soft Drinks
496	KB Financial Group	South Korea	Banking
497	Daikin	Japan	Engineering & Construction
498	Marshalls	United States	Retail
499	Bank of Beijing	China	Banking
500	British Airways	United Kingdom	Airlines

總結

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