They’re tiny. They’re intangible. They’re everywhere. They’re what you’re looking at right now. They’re fonts, and they have a bigger impact on you than you might realize. Not only do fonts evoke emotions, but they’re also deeply tied into popular culture. You may not know their names, but you’ll recognize these fonts.

他們很小。 他們是無形的。 他們無處不在。 它們就是您現在正在查看的內容。 它們是字體，對您的影響比您可能想象的要大。 字體不僅能喚起人們的情感，而且還與流行文化息息相關。 您可能不知道它們的名稱，但是您會認出這些字體。

Quick note: Based on their origins as the devices used to render type in a printing press, fonts are more properly called typefaces. The “font” is the digital version. Typefaces can have multiple fonts for their various forms. For the purposes of this essay, I’ll use the word “typeface” when describing the original design, and “fonts” to describe the individual variants.

快速說明：根據字體的起源，它是在印刷機中用于呈現字體的設備，因此，字體被更恰當地稱為字體。 “字體”是數字版本。 字體可以具有多種不同形式的字體。 出于本文的目的，在描述原始設計時，我將使用“字體”一詞，而在描述各個變體時將使用“字體”一詞。

博多尼 (Bodoni)

Do you read Vogue? Love Calvin Klein’s wordmark? You’ve seen Bodoni, whose light serifs and perfect kerning make it a favorite among designers. The tall letters seem elegant without being stretched. Designed by Giambattista Bodoni in the 18th century, Bodoni’s thin horizontal strokes alternate with thick vertical strokes. This stark contrast gives Bodoni a dynamic look, yet an air of sophistication.

你讀《 Vogue》嗎？ 喜歡Calvin Klein的文字商標？ 您已經看到Bodoni，其淺色襯線和完美的字距調整使其成為設計師的最愛。 高大的字母看起來很優雅，沒有被拉伸。 由Giambattista Bodoni在18世紀設計，Bodoni的細水平筆觸與粗垂直筆觸交替出現。 這種鮮明的對比使Bodoni具有動感的外觀，卻又充滿精致的氣息。

Comic Sans (Comic Sans)

Widely despised by graphic designers and oddly beloved by amateurs, Comic Sans is the perpetual butt of jokes. Even Weird Al calls it out in his song “Tacky.” With a slightly handwritten style, Comic Sans has a friendly look. However, its letters are irregular in height and stroke, which makes graphic designers hate it. These minute flaws can mess up their whole design.

Comic Sans被平面設計師廣泛鄙視，并受到業余愛好者的喜愛，Comic Sans是永不停息的笑話。 甚至Weird Al在他的歌曲“ Tacky”中也將其標出。 略帶手寫的風格，Comic Sans具有友好的外觀。 但是，它的字母的高度和筆觸是不規則的，這使圖形設計師討厭它。 這些微小的缺陷可能會使整個設計混亂。

富圖拉 (Futura)

Futura is a beautiful, easy-to-read sans serif that pretends to be a serif. Its subtle flourishes, uneven crossbars, and open letter give it the best of both worlds. Futura was, appropriately, used as the title font for the film 2001: A Space Odyssey. The typeface’s clean yet futuristic look mirrored the film’s aesthetic. Futura, created in Germany nearly a century ago, is also known for its use in Volkswagen branding materials.

Futura是一個漂亮的，易于閱讀的無襯線，自稱是襯線。 它微妙的繁榮，不規則的橫杠和公開信使它兩全其美。 Futura適當地用作了電影2001：太空漫游的標題字體。 字體的干凈而又充滿未來感的外觀反映了電影的美感。 近一個世紀前在德國創立的Futura，也因其在大眾品牌材料中的使用而聞名。

加拉蒙德 (Garamond)

Created in by Claude Garamond in the 15th century, this sharp serif features thin strokes yet open lettering that makes it widely appealing. You’ve seen this classy typeface in the American Eagle Outfitters logo. Also, the name is a bit of an inside joke in pop culture, with characters named Garamond popping up throughout books, movies, and even video games.

這條鋒利的襯線由克勞德·加拉蒙德(Claude Garamond)于15世紀創作，其筆觸細而開放，因此具有廣泛的吸引力。 您已經在American Eagle Outfitters徽標中看到了這種優雅的字體。 同樣，這個名字在流行文化中有點開玩笑，在書，電影甚至視頻游戲中都出現了名為Garamond的角色。

哥譚 (Gotham)

Before you ask, yes, DC Comics uses the Gotham Bold font. Designed by Tobias Frere-Jones, this typeface also adorned Obama’s 2008 campaign and can be seen in MPAA title cards during movie trailers. If that sounds like a dizzying variety of uses, you’re not wrong. Gotham’s versatility is to thank. It has multiple variants that make it suitable for any context.

在您問之前，是的，DC Comics使用Gotham Bold字體。 由Tobias Frere-Jones設計，這種字體還裝飾了奧巴馬在2008年的競選活動，可以在電影預告片中的MPAA標題卡中看到。 如果這聽起來像是令人眼花variety亂的各種用途，那您就沒錯。 哥譚的多功能性值得感謝。 它具有多種變體，使其適合任何上下文。

影響力 (Impact)

Most Internet memes with top- and bottom-text uses the Impact, adorned with drop shadows. Despite its popularity — or perhaps because of it — many graphic designers hate this font. They find it illegible, mostly because some of the letters, such as the “n” and “h” or the “v” and “y” look almost identical. That’s a legitimate concern, but Impact is unlikely to go anywhere as long as it stays the go-to font for meme generators everywhere.

大多數帶有頂部和底部文本的網絡模因都使用Impact(效果)，并帶有陰影。 盡管它很流行-也許是因為它-許多圖形設計師討厭這種字體。 他們發現它難以辨認，主要是因為某些字母，例如“ n”和“ h”或“ v”和“ y”看起來幾乎相同。 這是一個合理的問題，但是Impact不可能在任何地方都可以，只要它在各地成為模因生成器的首選字體即可。

無數 (Myriad)

What do Apple and Adobe have in common? Well, they both use a version of Myriad, a versatile typeface with an unfussy, whimsical look. Note the angled downward strokes and the open lettering. Due to its usage by these tech giants, Myriad has gained a reputation as a smart font — and indeed, it’s used by many academic institutions, as well as LinkedIn.

蘋果和Adobe有什么共同點？ 好吧，他們倆都使用了Myriad版本，這是一種通用字體，具有簡潔，異想天開的外觀。 注意成角度的向下沖程和開放的字母。 由于這些技術巨頭使用了Myriad，因此Myriad作為一種智能字體而贏得了聲譽-實際上，許多學術機構和LinkedIn都在使用它。

What’s most fascinating about fonts is that they can so easily adapt to their context. This list of famous logos shows how versatile these typefaces are. And yet we recognize them, even if we don’t know it, which is why some fonts have emerged as design favorites. As humans, we appreciate a sense of familiarity, and brand designers know that. While you may not have realized how pervasive Helvetica or Gill Sans are, they’re part of your life.

字體最吸引人的地方是它們可以輕松地適應其上下文。 此著名徽標列表顯示了這些字體的用途。 但是，即使我們不知道它們，我們也能認出它們，這就是為什么某些字體成為設計的最愛的原因。 作為人類，我們欣賞一種熟悉的感覺，而品牌設計師也知道這一點。 盡管您可能尚未意識到Helvetica或Gill Sans的普及程度，但它們是您生活的一部分。

So next time you choose a font for your document, think about the greats you’ll stand among. Imagine the powerful media that this typeface has previously adorned. Your creation is part of a larger zeitgeist of this unsung art form: typography.

因此，下次您選擇文檔的字體時，請考慮一下您將要站在其中的偉大之處。 想象一下這種字體以前裝飾過的強大媒體。 您的創作是這種不起眼的藝術形式的更大時代精神的一部分：版式。

Just don’t use Comic Sans.

只是不要使用Comic Sans。

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翻譯自: https://uxdesign.cc/the-fonts-that-made-us-7d4ab8886f23

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