Account-Based Marketing (ABM) is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts. - 基于account的marketing策略。

包含5個步驟：
ABM consists of five phases. You will run through these phases starting on account level and then iterating on demand unit level including the contacts that matter within the accounts.

第一步的核心在于發掘高價值的目標客戶。

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