ux設計師薪水

Some of you probably know by now, I’m not too fond of the monster the UX industry has become. It’s overblown, overcomplicated and often dishonest towards the clients. It’s also in itself undefined. (where is the E in Experience?)

你們中的某些人可能現在知道，我不太喜歡UX行業已成為怪物。 它過于夸張，過于復雜，而且常常對客戶不誠實。 它本身也是不確定的。 (體驗中的E在哪里？)

Some say that figuring out the product market fit is a UX designers job. Some say thinking about the right business logic is definitely something UX designers have to do themselves. And some say they’re only good for hard to read scribbles on flip-charts and countless hours spent on talking. Is being a researcher mean you’re a “designer” too? It’s complicated. Maybe on purpose.

有人說弄清楚產品的市場契合度是用戶體驗設計師的工作。 有人說，思考正確的業務邏輯絕對是用戶體驗設計師必須做的事情。 有人說，它們僅對難以閱讀活動掛圖上的涂鴉和無數的交談時間有益。 成為研究人員是否意味著您也是“設計師”？ 情況很復雜。 也許是故意的。

但是，讓我們關注今天的客戶。 (But let’s focus on the clients today.)

With the democratisation of the design tools came a surprising realisation. For the last two years most of my agency’s Clients are doing the flow diagrams and wireframes themselves.

隨著設計工具的民主化，出現了令人驚訝的實現。 在過去的兩年中，我機構的大多數客戶都是自己制作流程圖和線框。

• Note: I’m not suggesting speed design and complete lack of UX processes will work for every project — some projects need those processes. I simply state that most of them need very little of what we understand as “UX work” anymore.

  注意：我并不是說速度設計和完全缺乏UX流程將適用于每個項目-有些項目需要這些流程。 我只是簡單地說，他們中的大多數不再需要我們理解為“ UX工作”的東西。

現在每個人都是設計師。 (Everyone is a designer now.)

And before you stop me here asking “What experience do they have?” let’s quickly consider one simple fact. Most of those people have been using modern technology for over ten years now. They have seen all the products that worked well, all the products that sold for $1B and all the products that frustrated them the most.

在你讓我停下來之前，我問“他們有什么經驗？” 讓我們快速考慮一個簡單的事實。 這些人中的大多數人已經使用現代技術已有十多年了。 他們看到了所有運作良好的產品，所有以$ 1B出售的產品以及使他們感到最沮喪的所有產品。

Now armed with a Free License of Figma or XD they use the knowledge from drawing rectangles in Powerpoint presentations and make those wireframes and flows from scratch. And you know what?

現在，他們獲得了Figma或XD的免費許可，他們使用Powerpoint演示文稿中繪制矩形的知識，并從頭開始制作這些線框和流程。 你知道嗎？

Most of those wireframes are just as good, as the ones provided by UX gurus we used to work with. Sometimes even better, as the clients have a more personal connection to the product so they’re willing to work harder and it shows.

這些線框中的大多數都和我們以前使用的UX專家提供的一樣好。 有時甚至更好，因為客戶與產品之間的聯系更加個性化，因此他們愿意更加努力地工作，這表明了這一點。

擺脫混亂 (Emerging from the chaos)

Building digital products is not easy. It’s a constant struggle between product market fit, marketing efforts that work, and a product that people love and understand.

構建數字產品并不容易。 在產品市場契合度，行之有效的營銷努力以及人們喜歡和理解的產品之間不斷進行斗爭。

I wrote that last sentence like that on purpose to avoid using the word UX.

我這樣寫最后一句話是為了避免使用UX一詞。

免費的設計工具將如何塑造未來 (How free design tools will shape the future)

Learning Figma, Sketch or XD is not that difficult. If you run a company, or are believe in what you plan to achieve, learning those tools can take just a few days. And we already established that you researched the potential for your product yourself, as a market analysis.

學習Figma，Sketch或XD并不困難。 如果您經營一家公司，或者相信自己計劃實現的目標，那么學習這些工具可能只需要幾天。 并且我們已經確定您自己作為市場分析研究了產品的潛力。

你被燒死了嗎？ (Have you been burned?)

Many of those customers that come to us, often say they’ve been badly burned by the UX people. It all seems nice and fine at first, but they can’t understand why there needs to be so much talking and so much additional cost for very vague realisations that are often obvious.

來到我們這里的許多客戶經常說，他們被UX用戶嚴重燒死了。 乍一看似乎一切都很好，但是他們不明白為什么對于通常很明顯的模糊實現需要進行如此多的交談和如此多的額外費用。

And I don’t mean user research here. That is necessary. I mean all those role-playing games, stretching the card sortings and personas and billing by the hour. And then in the end the actual tangible result is a set of wireframes that the customer sees and thinks to himself:

我的意思不是這里的用戶研究。 那是必要的。 我指的是所有那些角色扮演游戲，按小時進行卡片排序和角色配置以及計費。 最后，實際的實際結果是客戶看到并想到的一組線框：

Hey, I could do that too.

嘿，我也可以那樣做。

角色問題 (The persona problem)

Personas are one of the primary ways to extend the project time and bill the customer more. Not many companies after the initial meeting suggest that they should be skipped in the process, as the product is aimed at general population.

角色是延長項目時間并向客戶收取更多費用的主要方法之一。 初次會議之后，沒有多少公司建議應跳過此過程，因為該產品針對的是普通人群。

Everyone uses an Instagram, Netflix, Uber or AirBnB clone (well maybe that last one not right now).

每個人都使用Instagram，Netflix，Uber或AirBnB克隆(也許這不是現在的最后一個克隆)。

So the real question would be how to design for the Nerd and the Noob (which comes from an amazing article I’ve seen online on the topic).

因此，真正的問題是如何為書呆子和菜鳥設計(這是我在網上就該主題撰寫的精彩文章)。

Most products are made for the general populations so make it easy to use for both the tech-savvy and non tech-savvy users and you’re fine.大多數產品都是為一般人群生產的，因此對于技術嫻熟的用戶和非技術精明的用戶都易于使用，您還可以。

And once those clients understand that likely they only need those two, pre-defined personas they realise someone is trying to drain their cash.

一旦這些客戶了解到他們可能只需要這兩個預先定義的角色，他們就會意識到有人正在努力消耗他們的現金。

初創企業需要自我定義 (Startups need to define themselves)

I once heard a UX guru declare, that he will make the best possible dating app ever. He then stated that he doesn’t use dating apps, as they’re for losers. This approach of a god-like feeling of superiority is very common in the industry.

我曾經聽過一位UX大師宣布，他將成為有史以來最好的約會應用程序。 然后他說他不使用約會應用程序，因為它們是給失敗者的。 這種像上帝一樣的優越感的方法在業界非常普遍。

Finding the PMF and value proposition can be done by the startup founders as well. Or they can hire a market research agency to do that.

創業者也可以找到PMF和價值主張。 或者他們可以雇用市場研究機構來做到這一點。

下個階段？ 超快速的原型。 (Next stage? Super-fast prototype.)

When the ideas are sketched out (usually a series of bullet-points is enough here) the client can launch his favorite design tool and draw up some wireframes. He sometimes also connects it into a clickable prototype so he can do the first rounds of testing himself.

當構思出構想時(通常這里只需一系列要點即可)，客戶可以啟動他最喜歡的設計工具并繪制一些線框。 他有時還會將其連接到可點擊的原型中，這樣他就可以自己進行第一輪測試。

Have you seen a UX designer anywhere in the process?

您在過程中的任何地方都看到過UX設計器嗎？

No? Me neither.

沒有？ 我也不。

Often the flows and wireframes the clients send in are really good.通常，客戶發送的流和線框確實很好。

預構建和構建MVP (Pre-build and build of an MVP)

And then once the startup understands the PMF, knows what it wants to build and has a simple prototype they decide to seek external help.

然后，一旦初創公司了解了PMF，就知道它要構建什么，并有了一個簡單的原型，他們決定尋求外部幫助。

After all someone has to make the product find its look & feel and its voice, and after that someone has to code it.

畢竟，必須有人讓產品找到其外觀和感覺以及聲音，然后才需要對其進行編碼。

So when they come to me with those wireframes I can actually help them make the flow better. I can point out some alternative options. And I can create the UI and a systemic approach so the developers can build it efficiently.

因此，當他們帶著這些線框來找我時，我實際上可以幫助他們改善流程。 我可以指出一些替代方案。 而且我可以創建UI和系統方法，以便開發人員可以高效地構建它。

But gone are the times when you had to hold your client’s hand the whole time and explain it to them like they were little kids.

但是，當您不得不一直握著客戶的手并像小孩子一樣向他們解釋時，已經過去了。

“See? This is a customer journey and we will create an interactive flow. An interactive flow is when it flows and it’s interactive and … well… you can click on things and stuff happens ok?”

“看到？ 這是一次客戶旅程，我們將創建一個交互式流程。 互動流程是互動的，它是互動的，……好吧……您可以單擊事物，發生的事情還可以嗎？”

Clients do a large part of what used to be UX work themselves and they do it well (often). Our job is to nudge them in the right direction and fix the main problems before first rounds of mvp testing.客戶自己做過UX的大部分工作，并且做得很好(通常)。 我們的工作是朝著正確的方向推動它們，并在進行第一輪mvp測試之前解決主要問題。

每個人都是設計師 (Everyone is a designer)

So instead of feeling high and mighty we should accept the fact and just take over when our help is actually needed. But I think the processes of UX will shrink significantly for most producst, startups especially.

因此，我們不要感到高尚和強大，而應該接受事實，而只是在實際需要我們的幫助時接手。 但是我認為對于大多數生產者，尤其是初創公司，UX的過程將大大減少。

So instead of being all smart and condescending, let’s simply focus on adding value.

因此，讓我們不再只是聰明而居高臨下，而只是專注于增加價值。

Sure — there are still certain cases where you need to define very specific personas or even spends months before drawing a rectangle in Figma, but those are rare.

當然-在某些情況下，您需要定義非常特定的角色，甚至需要花費數月的時間才能在Figma中繪制矩形，但這很少見。

Most products are for everyone now, and most people are designers!

現在大多數產品適合所有人使用，大多數人都是設計師！

I just released a book on UI Design. I fight design crime at night, and I work at HYPE4 during the day, Check out my YouTube about design and productivity.

我剛剛出版了一本關于UI設計的書 。 我在夜間打擊設計犯罪 ，并且白天在HYPE4工作，請查看我的YouTube有關設計和生產率的信息。

翻譯自: https://uxdesign.cc/clients-are-now-ux-designers-too-7644ea12a200

ux設計師薪水

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